Leveraging Social Media

Module Released February 2024 | CPD time: 1 Hour

This module explores how to build profiles, contacts and careers using professional social networks. It covers developing a personal brand, essential etiquette to follow and designing a content strategy, as well as considering some potential pitfalls. The module demonstrates how to use digital platforms to run professional events, sharpen skills and create original content. While not offering legal advice, this module also explores some of the risks around using social networks and the importance of having a clear engagement strategy.