Principle - Personal Accountability
Stakeholder(s): Self, Clients, Regulators,
Colleagues, Market
Participants, Firm,
Profession, Society
To strive to uphold the highest levels
of personal and professional standards at all times, acting with
integrity, honesty, due skill, care and diligence to avoid any acts,
either in person, in a remote working environment or digitally which
may damage the reputation of your organisation, your professional
body or the financial services profession.